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Finding the Keys to Social Success
While we have officially moved past the shock of the social media Big Bang, much of social is still uncharted territory. Many marketers are still trying to “crack the code” by attempting to cram social...
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Blogshare: The Importance of Leveraging Social Customer Data
From the Shoutlet Blog: Social customer data is among the most promising parts of the buzz surrounding Big Data. For today’s digital and social media marketer, few things are as exciting as getting...
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It’s Not Big Data Vs. Creative: It’s Big Data AND Creative
For decades, the marketing industry has been dominated by the creative disciplines. Customer Experience has focused on creative professionals producing high-impact visual presentations that grab and...
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Data-Driven Creative: Know Your Customers, Create Accordingly
Before the days of online selling, there was the Mom-and-Pop corner store. If you were a smart proprietor, you knew your customers, their buying habits, their likes, their dislikes, etc. Based on that...
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Tech for Technophobes II: The Evolution of Ad Tech
EDITOR’S NOTE: As science and technology play an increasingly important role in brand marketing, those who fear technology run the risk of falling behind. Recognizing this dilemma, a growing number of...
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Today’s Burning Question: eBay to Challenge Amazon’s Ad Exchange
ADOTAS – We asked our panel of thought leaders the following Burning Question: “eBay has launched an ad exchange, following a similar move by Amazon. What’s your take?” “eBay (along with Amazon) are...
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